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  City Mailing Lists

City mailing lists are an excellent way to target customers in specific metropolitan areas, but except in certain situations, you will want to narrow your search even further. The power of direct marketing comes from its ability to reach exactly the type of consumer you envision. Take a walk up any Main Street, USA and you'll see that the "average" person has much different interests, responsibilities, and concerns than the next. Even in towns that are defined by a particular industry like oil or tourism, you'll find city mailing lists can help locate people geographically but that won't necessarily translate into a guaranteed sale.

Start by creating a profile of what you might believe to be your ideal customer. For example, many residents of Lake Tahoe enjoy skiing in the winter and in fact the city website has a whole section dedicated to it. This would be a good market for your high-tech ski rack, but blanketing the city with offers isn't extremely efficient. You may be surprised to find that many people living and working in resort towns have no interest in "the main" attraction, but are there because of work opportunities, family connections, or simply for the view. Using city mailing lists exclusively in this case could lead to campaign disaster.

So your first choice would be to narrow down your selection to those who have a demonstrated interest in skiing. But even that's not enough. You also need to find those skiers who own a car to put your ski rack on. If it is high-tech, you will also want to target customers who are interested in the very best and have the money to afford your item. You could even reach this group in a round about away by targeting those who only live in Lake Tahoe in the winter, since these people are likely serious about their skiing, and certainly have the money to buy the finer things.

And don't forget about local businesses. Ski shop owners and other related retail stores may be interested in your ski rack for themselves, or may even want to set up a distribution deal with you, if that is a direction you would like to go.

But no matter what your product or marketing plan, it always pays to research your ideal customer before you start mailing.

THE LIST BROKERS AT ALLMEDIA CAN HELP YOU NARROW YOUR CITY MAILING LISTS

Identifying your target market is one thing, but finding them is quite another. Let the list brokers and researchers at AllMedia Inc. help you locate your target market through our advanced list research techniques. We use a variety of sources including city mailing lists, membership lists, affiliations, and dozens of other selects to reach consumers with your offer. All of our lists come from reliable, accurate sources so that you have higher deliverability, which translates into better response and ultimately a more successful campaign.

Contact us today for a free consultation. We will help you understand the whole mailing list process and explain in detail the advantages of list research to improving your campaign. When it comes to city mailing lists or any other mailing lists, the list brokers at AllMedia will help you get your best foot forward to better direct mail strategies.

CONTACT US TODAY  [back to top]

To contact a mailing list broker about city mailing lists, or for more information about how AllMedia can improve the results of your direct marketing programs, call us at: (469) 467-9100 or e-mail us at

AllMedia Inc. | Plano, Texas | Telephone: 469-467-9100