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  Direct Mail Fundraising

Direct mail fundraising uses slightly different principles than those used for consumer products and services. Although the final goal may be the same, to increase revenues (donations) as much as possible through each campaign, reaching this goal usually follows a different route.

Mal Warwick, expert fundraiser and author of several books on the subject, keeps the formula simple: create a compelling case, show leadership, build name recognition with your donors, and provide an evocative vision. And of course, make sure your direct mail package gets opened. Warwick outlines and gives several examples of how to increase your visibility by using first class stamps, personalized materials, and high-quality graphics, paper, and printing. This makes your package stand out, and gives your direct mail fundraising efforts a foot in the door with potential donors.

But the most important part of the process is choosing your prospective donor list. By using a carefully selected mailing list, Warwick sent just 2,352 donor requests that brought in over $148,000. All of the above principles applied, but it was the quality of targeted prospects that really made the difference in this campaign.


AllMedia Inc. has provided both for-profit and non-profit clients quality mailing lists since 1981. In fact, we have created our own niche market with direct mail fundraising professionals across the United States. Our team of marketers and list researchers know that donor acquisition is much different than customer prospecting. We use reliable subscriber files and buyer lists, both proven methods for finding donors, and overlay donor information to get you the carefully selected prospects you need for success.

With our experience in the non-profit and fundraising sector, we are knowledgeable enough to give you any advice you need about your direct mail fundraising. For example, most donor acquisition campaigns really start seeing a breakthrough after approximately three mailings. This gives you time to build a rapport with the potential donor, and also build brand recognition mentioned above. Many non-profits find that sending a newsletter is an effective way to meet all the principles. They are consistent, eye-catching, informative, and easily personalized. Well-written articles detailing how your organization makes a difference will reveal your leadership and vision, and provide the compelling case that will prompt readers to support your efforts.


AllMedia can provide quality direct mail fundraising lists for any type of organization from a variety of sources including:

  • Political Donors
    • Democratic Donors
    • Republican Donors
    • Voter Registrations
    • People for the American Way
    • ACLU
    • American Civil Rights Union
  • Charitable
    • March of Dimes
  • Environmental
    • National Audubon Donors
    • Defenders of Wildlife Donors
    • National Wildlife Federation Donors
    • World Wildlife Fund Donors
  • Health
    • American Heart Association Donors
  • Veterans
    • Paralyzed Veteran Donors
    • Disabled American Veterans Donors
    • Veterans of Foreign Wars Donors
  • Religions
    • Christianity Today Subscribers
    • World Magazine Subscribers
    • Salesian Missions
    • Christian Appalachian Project

You can further refine your list by selecting names based upon:

  • Date of Last Donation
  • Size of Donation
  • Geographic Area
  • And dozens of different selects


Contact us to find out how we can find the direct mail fundraising lists you need to increase your campaign success, and provide a growing list of regular donors. We offer no-obligation consultations detailing all of our services. Just call or e-mail us now, and one of our list brokers will be happy to assist you.

To contact a mailing list broker about your next campaign, or for more information about how AllMedia can improve the results of your direct marketing and email marketing programs, call us at: (469) 467-9100 or e-mail us at

AllMedia Inc. | Plano, Texas | Telephone: 469-467-9100