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  Ethnic Mailing Lists

Ethnic mailing lists can help the direct mail marketer increase response, sales, and ROI in two major ways. First is the obvious: the tighter you focus your marketing campaign, the better results you will get. Ethnicity is just one way to narrow the focus. There are dozens of different ethnic backgrounds, all with varying degrees of cohesiveness. Ethnicity based on religion, such as the Jewish community, tends to have people who identify themselves more as part of a larger group. This is also true of neighborhoods that are predominantly made up of one ethnic group such as Italian or Finnish, especially when residents still have ties to the "old country". They are more likely to respond to their own specific cultural cues.

The other major reason why using ethnic mailing lists can boost sales is that many ethnic groups receive less direct mail offers on average. People of Hispanic descent, for example, make up about 17% of the U.S. population (as of July 2012) but only receive about one-third of direct mail offers as the overall average U.S. household. This increases visibility, the likelihood of being opened, and with the right offer, the likelihood of a sale.

But as with all marketing, it is crucial to know and understand the ethnic background of the people you are targeting. Ethnicity can be defined by several different factors, including country of birth, language, race, and religion. Some people and households have several different ethnic backgrounds. In some cases, what region of the country that the person lives may also have an impact on the effects of ethnicity.


We can target dozens of different ethic backgrounds including:

Arabian, Armenian, Belgian, British, Bulgarian, Chinese, Czechoslovakian, Danish, Dutch, Estonian, Finnish, French, German, Hindu, Hungarian, Icelandic, Indian, Irish, Italian, Japanese, Jewish, Korean, Latvian, Lithuanian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Scottish, Slovakian, Spanish, Swedish, Swiss, Syrian, Thai, Turkish, Ukrainian, Vietnamese, Welsh, Yugoslavian.

We can narrow the focus of your ethnic mailing lists down even further, selecting by:

  • Geographic Location
  • Income Level
  • Professional/Self-Employed
  • Executives
  • Credit Card Holders
  • Car Owners
  • Mortgage Level
  • Presence of Children
  • And hundreds more!


Contact AllMedia and one of our professional list brokers will be able to help you learn more about ethnic mailing lists, and how they can help increase your sales, profit, and overall ROI. With over three decades of experience, our team of researchers and consultants will help you tighten your focus to achieve better success from your marketing campaign. Call or e-mail us now, and let�s get started.

To contact a mailing list broker about your next campaign, or for more information about how AllMedia can improve the results of your direct marketing and email marketing programs, call us at: (469) 467-9100 or e-mail us at

AllMedia Inc. | Plano, Texas | Telephone: 469-467-9100