Luxury Marketing - Reaching the Affluent
Rich, wealthy, affluent, well-off, well-to-do - no matter which term is used to describe high income consumers with the most discretionary spending power, finding them is often difficult. Many advertisers of high-end luxury goods targeting the affluent turn to magazine print ads or rely on basic demographics to reach their audience. Instead, let AllMedia assist with getting your offer in the hands of the ultra affluent - - those with true wealth and the ability to prove it.
Direct mail remains one of the most powerful ways to reach millionaires - even pentamillionaires.
SEE WHAT THE WEALTHY ARE BUYING!
According to the article 2013 State Of The Luxury Industry published by the Luxury Institute, what consumers with high net worth are most looking for is "an experience". Their spending plans for the future are topped by dining out, wine and luxury travel. These savvy shoppers demand top value when making their choices. Creating a direct marketing message that promises never-before-experienced sensations or timeless value will gain the attention of this affluent audience. Correctly cultivating this audience via direct marketing will permit you to build an on-going customer relationship that equals repeat sales, high lifetime value and an excellent source of referrals.
DIRECT MARKETING IS THE MOST TARGETED MEDIA FOR LUXURY MARKETING
Many of the wealthiest Americans don't have a "normal" source of income. Instead, their income is generated through trusts, investments, and other financial holdings. Factors such as Net Worth and Income Producing Assets are often a better way to measure affluence versus estimated yearly household incomes. When the right financial profile is paired with psychographic, behavioral and transactional history, the result is the perfect direct marketing list. AllMedia can help you target the perfect segment of wealthy Americans for your offer using our 32 years of experience and our relationships with a wide variety of data sources. Our team of list consultants know how to think "outside the box" and will assemble a custom recommendation based upon your specific goals to help you to obtain the best ROI for your luxury marketing investment.
WHO SHOULD USE MAILING LISTS FOR MARKETING LUXURY PRODUCTS AND SERVICES:
- Destination Spas, Resorts and Hotels
- High-end / Exotic / Collectable Automobile Marketers
- Art Dealers
- Fine Dining Restaurants
- Luxury Travel Companies
- Financial Services / Investment Firms
- Designer Fashion and Accessories
- Custom Interior Design Services
- Custom Home Builders
- and of course, your company!
CONTACT ALLMEDIA TODAY!
Contact the list consultants at AllMedia today for a free consultation and we will help you understand how you can benefit from our research and marketing services. If this is your first time putting together a direct mail campaign, we'll walk you through the steps of the list selection and rental process. Even if you are an experienced direct marketer, you�ll see just how easy AllMedia we can make the list acquisition process.
Call us today to find out how our list consultants can help you access the most reliable luxury marketing direct mail lists available!(469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.