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  New Parent Mailing Lists

New parent mailing lists help you reach a very targeted - and lucrative - segment of the consumer market. Every year, there are over four million births in the U.S., and these new parents are ready to spend. According to one study, over 71% of families with children under two purchased goods by mail or phone in 1998, compared to about 65% of families with no children. This group is also more open to direct-marketing offers, responding 8% of the time, compared to 2.5% for households with no children.

There are hundreds of products that can be sold through new parent mailing lists including toys, safety products, educational products, books, DVDs, furniture, strollers, high chairs, playpens, and many more. The arrival of a new baby means a lifestyle change for the parents too. Approximately 40% of new parents purchase a new vehicle specifically to meet the needs of a growing family. New parents are also an excellent market for financial products including education savings accounts and life insurance, and family-oriented offers for restaurants, vacations, and other entertainment.

This group also responds well to coupons and discount offers. However when it comes to products that the baby will use, safety is the number one concern. New parents also tend to use credit cards extensively.


AllMedia has built a reputation for high-quality new parent mailing lists lists from reliable sources. We are one of the largest and oldest list brokers in the industry, and our level of personalized customer service is unmatched. Best of all, our professional list brokers and researchers know exactly where to get the lists that will work for your campaign, and how to narrow that list by certain selects to get the absolute prime prospects for your offer.

We will tailor your new parent mailing lists based on:

  • Prenatal
  • Postnatal
  • First Birth/Sibling Birth
  • Median Income
  • Gender of Child
  • Children's Date of Birth (Month/Year)
  • Number of Months until Expected Birth
  • Geography
  • Family Income Level
  • And hundreds more!

And if you are new to direct marketing, we can walk you through every step of the list renting process so that you get the most from your lists.


When you partner with AllMedia, you almost guarantee better response rates, higher sales and ROI, and most importantly, higher profits. Contact the list broker professionals at AllMedia today for a free consultation and more information about our services. Whether you are looking exclusively for new parent mailing lists, or have plans for several different marketing campaigns, AllMedia will help you "Address for Success"!

To contact a mailing list broker about your next campaign, or for more information about how AllMedia can improve the results of your direct marketing and email marketing programs, call us at: (469) 467-9100 or e-mail us at

AllMedia Inc. | Plano, Texas | Telephone: 469-467-9100