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Using state mailing lists is just one way to narrow your customer search geographically, but it helps to understand the markets you are entering before you lay out your campaign. Find out as much as you can about the state you are planning to send direct mail packages to, especially if you are considering state mailing lists outside of your own state. Regional differences can make a big difference in your bottom line.

For example, 56% of Californians surveyed recognized the Energy Star logo compared to an average of 41% in other states. This suggests that consumers in California are more conscious of energy conservation, and also that it would take less explanation of your Energy Star product in your marketing materials.

An economic study in Texas would show that the state is 48th in terms of average household net worth - perhaps the opposite of what you may think about this large, oil-rich state. One in five households have a net worth of zero, and Texans have the worse credit scores in the country. Depending on what your product or service is, this could be good news or bad.

These facts may not help you in your own campaign, but the point is that with a bit of research into the market conditions affecting customers in your state mailing lists, you can help boost your success rate - especially if you are only considering mailing out to a few specific states.


Perhaps even more important than your market research is your list research. Too many direct marketers fall into the trap of investing time and money into a campaign only to ruin it by trying to save money on sub-standard mailing lists. If your targeted customers do not get your marketing package, your chances of making a sale diminish dramatically. In other words, all the effort that goes into identifying your "best" customer and tailoring a marketing message to them is wasted if you don't ensure that you can reach them.

That's where the list brokers at AllMedia Inc. can help. We have a proven track record of finding the most reliable state mailing lists for our clients, brokering the deal and ensuring that your transaction is smooth and above-board. Our list researchers also help you by narrowing your state mailing lists even further. For example, customers in New York City, New York are not the same as customers in Buffalo, New York. We can help you narrow your searches even more to find exactly who your potential customers are for better targeting - and better results.

Contact us now for a free consultation and find out more about our services. Whether you are in the market for state mailing lists or any other type of mailing list, AllMedia Inc. will help you reach your targets for a better, more profitable campaign.

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To get state mailing lists for your next direct marketing, telemarketing, or email campaign please contact us today at: (469) 467-9100 or

AllMedia Inc. | Plano, Texas | Telephone: 469-467-9100